New Edge Analytics is a research and consulting firm that evaluates rapidly growing companies in the Information Technology industry.
Companies in the core research universe represent the front of the supply chain in IT - nominally software and semiconductors - and have great economic sensitivity, prone to industry cycles that greatly impact sales.

New Edge exercises a disciplined approach to performance recognition among these companies and seeks proxies.  A company has a proxy when NEA attributes sales growth to a tangible product that, standing alone, makes a positive contribution to earnings and improves valuation or moves the price of the stock.  This is called a pure play – clearly identifiable growth of a business that dominates financial performance of the company.